If you are waiting to buy a new iPhone but hoping for a discount, this news may catch your eye. Apple is known for keeping prices high. Unlike Samsung or Google, Apple rarely gives big price cuts.
Now, with the iPhone 17 launch coming soon, Amazon U.K. has reduced prices on all iPhone 16 models. Yes, even the iPhone 16e is included. The discounts are not huge, but for Apple products, even small cuts feel special.
How Much Is the Discount?
Let me be honest with you. These are not massive price drops. You are looking at around 100 pounds off the bigger models.
In dollars, that is about 130 to 135 dollars. It is not a crazy deal like free earbuds or bonus gifts. But since Apple prices usually stay firm, even this feels like a small win.
Updated iPhone 16 Prices on Amazon U.K.
Here is a simple look at the new prices for the 256GB models. The iPhone 16e comes in 128GB in this offer.
| Model | New Price | Price Cut |
|---|---|---|
| iPhone 16 | 698 pounds | Down 101 pounds |
| iPhone 16 Plus | 798 pounds | Down 101 pounds |
| iPhone 16 Pro | 999 pounds | Down 100 pounds |
| iPhone 16 Pro Max | 1099 pounds | Down 100 pounds |
| iPhone 16e 128GB | 544 pounds | Down 55 pounds |
So, you save around 100 pounds on most models. The iPhone 16e gets a smaller 55-pound drop.
Is It a Good Deal?
That depends on you. Do you hate paying full price? Then this deal might feel like a relief.
But if you are waiting for a huge clearance sale, this is not it. Think of it like a soft pillow, not a giant jackpot. It is a gentle price drop before the iPhone 17 hype begins.
Amazon Trade-In Option Makes It Better
Here is where things get more interesting. Amazon offers a trade-in program. You can now trade in more than one device at the same time.
That means if you have old phones sitting in a drawer, you can use them to reduce the price. Amazon’s trade-in values have improved compared to previous years. They are not perfect, but they are better than before.
Trade-In Value Comparison
Let us look at how Amazon compares with Samsung and Apple.
| Device | Amazon Offer | Samsung / Apple Offer |
|---|---|---|
| iPhone 13 Pro Max 256GB | 277 pounds | 330 pounds |
| iPhone 14 Pro Max 256GB | 358 pounds | 455 pounds |
| Galaxy S22 Ultra 256GB | 179 pounds | 221 pounds |
| Galaxy S23 Ultra 256GB | 274 pounds | 380 pounds |
As you can see, Amazon usually gives slightly lower trade-in value. Samsung and Apple offer more money in most cases.
Still, Amazon sometimes balances this with lower upfront phone prices. It is like choosing between two shops. One gives better trade-in value. The other gives a lower starting price.
Apple vs Samsung vs Amazon
Apple and Samsung compete closely. They often match each other’s trade-in offers to stay competitive.
Amazon plays a different game. Their trade-in values are usually lower. But their device prices are often reduced earlier than Apple’s official store.
Also, Apple U.K. only accepts iPhones for trade-in. Amazon U.S. even lists Samsung devices for trade-in, but at lower values than Samsung offers directly. So it is smart to compare before you decide.
Should You Wait for iPhone 17?
This is the big question. If you want the newest model, you might want to wait.
But if you are okay with the iPhone 16 series, this deal is not bad. It is not a huge discount, but it is something. And once the iPhone 17 launches, older models may drop more in price.
If you need a phone now, this offer is decent. If you can wait, there might be better deals later.
Final Thoughts
Amazon U.K.’s iPhone 16 discounts are not mind-blowing, but they are still welcome. Apple devices rarely see price cuts, so even 100 pounds off feels meaningful. The trade-in option adds extra savings, especially if you have old phones at home.
It is not a fire sale. It is more like a calm price drop before the next big launch. If you were already planning to buy, this might be the right time to act.
Disclaimer – This article is based on current Amazon U.K. pricing and available trade-in values at the time of writing. Prices, discounts, and trade-in offers may change without notice. Exchange rate conversions are approximate and may vary. Buyers should check official websites for the latest details before making any purchase decision. We are not responsible for changes in pricing, availability, or promotional terms after publication.
